Smart Bluetooth Speaker



　　Sony's smart Bluetooth speaker LF-S80D will differentiate itself from similar products by Apple, Amazon, and Google, with sound quality as its main selling point. It adopts a 360-degree surround sound speaker design and is equipped with a powerful bass unit.



　　On the software side, it cooperates with JD.com's intelligent DingDong platform and iFlytek, supporting voice commands for song switching, weather and other life information queries, and smart home product control.



　　Hi·Res Noise-Canceling Headphones



　　Sony announced that three noise-canceling headphones showcased at this year's IFA will officially enter the Chinese market, including fully wireless, neckband, and over-ear models.



　　All three products adopt Sense Engine technology. When connected to a smartphone, the phone can recognize the usage scenario and automatically match the noise-canceling mode for intelligent noise reduction.



　　For example, when walking outdoors, it automatically enters the "ambient sound" noise-canceling mode, which can enhance music listening while maintaining sensitivity to environmental sounds; at airports, it automatically enters the "voice" noise-canceling mode, reducing ambient noise while preserving voices to avoid missing airport announcements; when riding in a vehicle, it enters full noise-canceling mode, allowing users to immerse themselves in music.



　　The noise-canceling bean WF-1000X is the first fully wireless earbud to include noise-canceling functionality. It features a 6mm driver unit and comes with a charging case to ensure battery life.



　　The other two noise-canceling headphones incorporate "atmospheric pressure noise-canceling optimization" technology, which optimizes noise reduction at high altitudes during flights to enhance the effect.



　　H.ear Series



　　The fashion-focused H.ear series products have added five new color options: mint green, light gold, gray-black, twilight red, and moonlight blue.



　　The upgraded new products include three wireless models, which not only improve noise-canceling performance but also add a "quick notification" feature that vibrates to alert users of incoming calls.



��　Walkman



　　As the upgrade of the A30, the Walkman NW-A40 series adopts the same color scheme as the h·ear series. On the hardware side, high-purity tin soldering technology is used for the S-Master HX integrated circuit, further optimizing the circuit board layout to reduce noise.



　　Another model, the NW-ZX300A, is equipped with Sony's S-Master HX chip, features 4.4 balanced output, supports native DSD playback and 384kHz/32bit LPCM playback. It uses the same core components as the WM1Z (gold brick), and its weight has been significantly reduced to 157 grams, while supporting 30 hours of battery life.



　　SoundBar



　　The HT-ST500 supports Dolby Atmos sound effects. On the hardware side, it is equipped with two audio processing chips: Sony's noise-canceling DSP and a Dolby Atmos chip. The product uses 7 speaker units and supports 7.1 channels.



Voice Recorder Voice Recorder



　　Portable Voice Recorder



　　Sony's new voice recorder ICD-TX800 comes with a remote control for the recorder itself, allowing remote control of recording or stopping. The product also supports control via a mobile app. Recorded audio supports high-fidelity stereo.



　　EXTRA BASS Portable Bluetooth Speaker



　　In addition to the smart speaker launched specifically for the Chinese market, the EXTRA BASS series, which focuses on bass effects for outdoor audio, has also been updated. The chip supports USB playback, and the appearance includes a ring LED light ring, making it convenient for young people to use at parties. The product supports up to 10 speakers connected in series, has IPX5 waterproofing, and offers up to 14 hours of battery life.